We provide robust reports to your inbox, in real time, while your campaign is running. You’ll be able to confirm what your data providers are telling you about which audience segments you’re reaching. You’ll learn what other ads the people that saw your ad also viewed. And not only will you learn about concurrent campaigns, but you’ll also gain insights into exactly how your competition did on the same targets. What creatives did they use? How did your ads look next to theirs? Our campaign monitoring provides deeper, more nuanced results, allowing greater context and analytics of superior resolution.
Bespoke panels are composed of small, niche audiences, where the sum of all the visitor profiles contained within cover your entire target audience, and that of your competitors. We add extra customization by designing different bespoke panels for each individual campaign. This means we aren’t limited to using the same profiles for all of our monitoring activity, which promises more replicable and statistically accurate results. We make sure you’re comparing apples to apples.
Every activity, new cookie, click or website visit on the media list can skew a profile. A person previously identified as a Chief Technology Officer that’s also in the market for a new Lexus and a pet trainer may only see ads related to dogs and cars, once retargeting catches her. This is a common problem with live panels, so we’ve engineered our panels to be far more resilient, adding a number of factors to ensure the audience is kept authentic and on target. These include recording Google’s ad settings to identify appropriate interests, an analysis of cookies and trackers, and more — all of which come standard in our reports.
Each client’s audience is unique, and we’ve built our tools to accommodate this with unprecedented precision. We’ve built libraries of activities that define hundreds of everyday life variants, going far beyond age, gender, income, and work segments. It’s an ever-shifting, multi-dimensional matrix of interests, which can quickly and precisely set up audiences. Once the proper mix is agreed on, we’ll have live data available in days, with the first meaningful report delivered within the fortnight.